Tuesday, November 20, 2012
Thursday, November 8, 2012
Red Queens and Increasing Returns – Week 5 Blog
Reflecting on
everything you learned in this module, respond to the following:
- When you decided to obtain a DVD
for your science fiction assignment in Module 4, where did you go to find
a movie based on a Philip K. Dick book? Did you rent or purchase a DVD, or
did you view it digitally on your computer using Netflix or a similar
vendor of video-on-demand? \
We found the movie online through Google play.
- Is the current competition between
DVDs and video-on-demand an example of increasing returns or Red Queens?
Justify your response with sound reasoning and specific examples.
I think that it is an example of increasing returns because everything is
digital. You can download it and watch
it on a variety of devices rather than be tied to one specific machine. A case in point is the demise of Movie
Gallery and Blockbuster which have now been downsized to machines like the Red
Box or the Blockbuster vending machine.
- Where do you think DVDs and
video-on-demand are on the four criteria of McLuhan’s tetrad?
Enhances – It
allows you to use a variety of devices in order to view the movie.
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Obsolesces - Digital movies (on-demand) obsolesces the
delivery system of having to view the movie through a disk.
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Retrieves –
It rekindles a time when I was younger and could view pictures through a
view-o-scope.
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Reverses – It
is setting the stage for the development such devices as Google Glasses which
allow you to record video as you walk down the street.
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